NYBG x Caswell-Massey

Since opening the doors of their first apothecary in 1752, Caswell-Massey has made it their passionate mission to work with only pure ingredients and natural flowers and botanicals which continues to inspire them today. The NYBG x Caswell-Massey collection uses 21st-century fragrance technology to responsibly bring the experience of a living garden to you without harming or harvesting flowers. Applying this fragrance-capture technology, the scent signatures of unharvested flowers can be identified (producing something akin to sheet music), enabling the team to recreate “nature-identical” scent molecules using sustainably sourced materials (the instruments, to continue the metaphor), without damaging or harming the rare botanical species. These nature-identical molecules are then reimagined by perfumers (the conductors) to create Perfumes and Eau de Toilettes (the finished symphonies) for our collection.